For all practical purpose, there is no purple squirrel, not in nature and not in the job market. For those who don’t know what purple squirrel is; Purple Squirrel is a term used for an extraordinary candidate, with exactly the right qualifications and experience. It is a metaphor used by recruiters to identify the unrealistic expectations of a client company. So now you must be thinking, “where the hell should I bring purple squirrels from to satisfy the client?” And sometimes, if you think you are successful in finding a purple squirrel, even your purple squirrel can be just another disqualified candidate to the client company. What if I say you can find a purple squirrel? Let me tell you how?
It is difficult to imagine a life without social media. Similarly, a business without social media, a big NO! In this world of Social Media Marketing, a business spends a lot of time thinking about how can they use social media to attract customers and increase their fan following. Social Media not only helps business or organizations attract customers but also to connect with the potential candidates essential to the company. Social media has transformed the way people work, communicate and even, search the potential candidate for the organization. Gone are the days of ‘hard to find’ talent. Now, social media has made it possible to contact potential candidates directly. Posting job opportunities on social media platforms is less expensive than the use of specialized publications and paid websites. Traditional resumes are almost on the verge of extinction. LinkedIn, Facebook, Twitter and Google+ profiles are the new resumes to be evaluated.
What made me write this article is the agony of hiring managers they are going through and the problems recruiters are facing. Recently, a friend of my CEO visited our organization with a frustrated face. He was the Head for Marketing and Communications in his organization. My CEO asked him, “What’s your problem?”He started complaining about the employees who recently joined his organization. He said, “Recruiter is doing nothing. The candidate he selected doesn’t know the basics of marketing.” Well! This is not the scenario in his organization itself. This will resonate with you if you are a recruiter or a hiring manager.
The cost of hiring a single candidate is rarely calculated. If organizations study this process deeply they will realize that the costs are fairly steep. Post on job boards Time spent Writing ad copy Completing 1 posting 1 hour 30 minutes $25 $12.5 External cost Cost of job posting Posting to Craigslist Posting to Monster Posting to CareerBuilder - $25 $385 $419 Overall cost For one posting - 1 hour 30 minutes $37.5 to $456.50 Depends on number of posting to different job portals Review your applicants