Remember the simpler times when marketing was all about ATL, BTL, and TTL? These acronyms mean above the line and below the line, through the line respectively. This basically means when you had to do the marketing of the products on big billboards, television, newspaper, and via flyers.
Recruitment means acquiring the best talent for your organization. If you go by the book, you know modern recruiting consists of four levels, i.e., Attract, Engage, Retain, Qualify. These levels concern with the candidate.
Have you heard about the chain reaction? If you’re thinking…. did she really ask me if I have heard what a chain reaction was? Then yes, I did!
Recruiters are the driving force behind the process of recruitment. A process that can be deemed successful only if it is able to provide ‘qualified candidates’ as per the requirement. Incidentally, it is also one of the key metrics of recruiters to measure their performance.
Finding and selecting the best people for your organization is still the most important HR intervention. In many organizations the HR practices in recruitment and selection are still of the Stone Age. Someone has found a new job or gets an internal promotion. HR writes a job profile, full with required skills and competencies. The job is posted and candidates apply. HR waits a couple of weeks until there is a good batch. A long list is made, and five candidates are invited for interviews. After a couple of interview rounds, and maybe some assessment or tests, the final candidate is offered the job. She has a notice period of three months, and starts six to nine months after the vacancy appeared. What are some of the current trends in the area of recruitment and selection?
No matter what business you run, you can’t afford to hire the wrong person.
We have started using technology more than ever in an attempt to increase the effectiveness of our strategies and the productivity of our businesses. Digital solutions, software tools, and tech gimmicks, in general, allow us to boost our communication, track our performance, and make changes as we move forward with our business decisions. As years go by, hiring is becoming more intertwined with digital and tech precisely so that businesses can make smarter hiring decisions, stay within the bounds of the law, and make their employees happy.